1. Introduction
Welcome to SWIFTLINK. This website and the services offered through it are provided by MAPLE WEST LIMITED, a company incorporated in Hong Kong and located at Terminal, 4 Container Port Rd S, Kwai Chung, Hong Kong (HK). SWIFTLINK was designed and developed by Maple West as a computer systems design and integrated logistics technology platform. We care deeply about your privacy and are committed to handling your personal information in a lawful, fair and transparent way.
This Privacy Policy explains what information we collect, why we collect it, how we use it, the circumstances in which we may share it, and the choices you have regarding your data. Please read this policy carefully so that you understand our practices. By visiting our website, contacting us, or using any of our systems and services, you acknowledge that you have read and understood the terms described in this document.
If you do not agree with any part of this Privacy Policy, you should stop using our website and services immediately. If you have any questions after reading, we encourage you to reach out using the contact details provided in the final section of this policy. We value your trust and take the responsibility of protecting your information seriously.
2. Scope of This Policy
This Privacy Policy applies to the website located at www.swiftlink.lol, any related subdomains, and the computer systems design, consulting, freight management and logistics software services that MAPLE WEST LIMITED provides to its clients. It covers personal information collected through our website, by email, by telephone, and through any other channel where this policy is referenced or made available.
This policy does not apply to information that is anonymized or aggregated in such a way that it cannot reasonably be used to identify an individual. It also does not apply to websites, applications or services operated by third parties, even if they are linked from our website. Those third parties maintain their own privacy policies, and we encourage you to review them before providing any personal information.
Where we act as a processor on behalf of a business client, the handling of personal information may be governed by the terms of a separate agreement between us and that client. In those situations, the client remains responsible for determining the lawful basis of processing, and we process the data only according to their documented instructions.
3. Information We Collect
We collect several categories of information to operate our website and to provide and improve our services. The information we collect can be divided into information you provide directly, information we collect automatically, and information we receive from other sources.
Information you provide directly
- Contact details such as your name, email address, telephone number and company name.
- Account or enquiry details submitted through our forms, including project descriptions and messages.
- Communications you send to us by email, telephone or through our contact channels.
- Billing and payment information where you engage our paid services.
Information we collect automatically
- Technical data such as your internet protocol address, browser type and version, device type and operating system.
- Usage data such as pages visited, time spent on pages, referring sources and navigation patterns.
- Approximate location data derived from your IP address for security and analytics purposes.
Information from other sources
We may receive information about you from business partners, service providers, public databases and marketing platforms. We combine this information with the data we collect directly to maintain accuracy and to provide a more relevant experience.
Information we do not collect
We do not collect sensitive categories of personal information, such as health records, biometric data or government identification numbers, unless it is strictly necessary to provide a specific service and you have provided it voluntarily. We do not collect payment card details directly; where payment processing is required, it is handled by a dedicated third party processor that applies its own security standards.
4. How We Use Your Information
We use the information we collect for a variety of business purposes, all of which are designed to deliver a dependable and relevant experience. These purposes include the following.
- To provide, operate and maintain our website and the systems and services we offer to clients.
- To respond to enquiries, requests and support questions that you submit through our contact channels.
- To process transactions and manage billing, invoicing and account administration.
- To improve the performance, security and usability of our website and software.
- To send you information about products, services and updates where you have agreed to receive such communications.
- To detect, prevent and address fraud, abuse and technical or security issues.
- To comply with legal obligations, enforce our agreements and protect the rights and safety of our users and our business.
We only use personal information for the purposes described in this policy or for purposes that are compatible with those described here. We will not use your information for unrelated purposes without first informing you and, where required by law, obtaining your consent.
When we use your information to make decisions that could affect you, we strive to ensure that those decisions are fair, explainable and consistent with your expectations. We do not use automated decision making that produces legal or similarly significant effects on you without appropriate human oversight and, where required, your consent.
5. Legal Bases for Processing
Where data protection law applies, we rely on one or more legal bases to process your personal information. These legal bases depend on the nature of our relationship with you and the specific context in which the information is processed.
- Consent. Where you have given clear and informed consent for us to process your information for a specific purpose, such as receiving marketing communications.
- Contract. Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
- Legitimate interests. Where processing is necessary for our legitimate business interests, such as improving our services and keeping our systems secure, and those interests are not overridden by your rights.
- Legal obligation. Where processing is necessary to comply with a legal or regulatory requirement that applies to us.
You may withdraw your consent at any time where consent is the basis for processing. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. To withdraw consent, contact us using the details at the end of this policy.
8. Data Retention
We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, to satisfy legal and regulatory requirements, and to resolve disputes and enforce our agreements. The specific retention period depends on the nature of the information and the context in which it was collected.
When we no longer need personal information for the purposes described in this policy, we will securely delete or anonymize it. In some cases, we may retain information in a form that does not identify you for research, statistical or analytical purposes. Retention periods are reviewed on a regular basis to ensure that we do not hold information for longer than necessary.
Where we retain information to meet accounting, tax or other legal obligations, we store it in a limited access environment and delete it once the relevant obligation has expired. If you request deletion of your information, we will honour that request unless a legal or contractual requirement compels us to keep the data.
9. Data Security
We take the security of your personal information seriously and have implemented technical and organizational measures designed to protect it against unauthorized access, loss, misuse and alteration. These measures include encryption, access controls, secure hosting infrastructure and regular review of our security practices.
Access to personal information is restricted to employees, contractors and service providers who require it to perform their duties, and who are subject to confidentiality obligations. We also provide training to our team on data protection and security best practices.
While we work hard to protect your information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you should also take steps to protect your own information, such as using strong passwords and keeping your devices secure.
10. International Data Transfers
SWIFTLINK is operated from Hong Kong, but our service providers and business partners may be located in other countries. As a result, your personal information may be transferred to and processed in jurisdictions outside the country where you reside. These jurisdictions may have data protection laws that differ from those in your own country.
When we transfer personal information across borders, we take steps to ensure that appropriate safeguards are in place, such as entering into standard contractual clauses or relying on other lawful transfer mechanisms. We apply consistent standards of protection to personal information regardless of where it is processed.
By using our website and services, you understand that your information may be transferred to and processed in countries outside your own. If you have questions about the safeguards we use for international transfers, please contact us using the details below.
11. Your Rights and Choices
Depending on your location and the applicable data protection law, you may have certain rights in relation to your personal information. These rights may include the following.
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of your personal information in certain circumstances.
- The right to object to or restrict certain processing of your information.
- The right to data portability, where applicable.
- The right to withdraw consent at any time where consent is the basis of processing.
- The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the details in the contact section of this policy. We will respond to your request within a reasonable time and in accordance with applicable law. We may need to verify your identity before we can process certain requests.
12. Privacy for Children
Our website and services are intended for businesses and professional users and are not directed to children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child without appropriate consent, we will take steps to delete that information as soon as reasonably possible.
If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details below so that we can take the necessary action. We are committed to protecting the privacy of all individuals, including the youngest members of our community.
We may use reasonable technical measures to restrict access to our services to individuals who meet our eligibility requirements, and we review these measures periodically to keep pace with changes in technology and regulation.
13. Third Party Links and Services
Our website may contain links to third party websites, applications or services that are not operated by us. We do not control these third parties and are not responsible for their privacy practices, content or security. This Privacy Policy does not apply to information collected by third parties.
When you click a link that takes you away from our website, we encourage you to review the privacy policy of the destination site before providing any personal information. We provide these links for your convenience and do not endorse the content or practices of any linked site.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make changes, we will update the last updated date at the top of this page. Material changes will be communicated through a prominent notice on our website or by other appropriate means.
We encourage you to review this policy periodically so that you remain informed about how we protect your information. Your continued use of our website and services after changes take effect constitutes acceptance of the updated policy.
15. Contact Information
If you have any questions, concerns or requests regarding this Privacy Policy or our privacy practices, please contact us using the details below.
- Company: MAPLE WEST LIMITED
- Address: Terminal, 4 Container Port Rd S, Kwai Chung, Hong Kong (HK)
- Email: info@swiftlink.lol
- Phone: +12675456178
- Website: https://www.swiftlink.lol
We aim to acknowledge all privacy enquiries promptly and to resolve any concerns in a fair and transparent manner. Thank you for taking the time to understand how we protect your information.